Privacy Policy | Lake Effect Surf

Information We Collect

When you visit lakeeffectsurf.com, we may collect the following information:

Contact information — name and email address when you submit our contact form or sign up for our newsletter.
Order information — name, shipping address, billing address, and payment details when you make a purchase through our Shopify-powered store.
Usage data — pages visited, time on site, referring URL, and device/browser type, collected automatically through standard web server logs.

How We Use Your Information

To process and fulfill your orders
To respond to your inquiries via the contact form
To send you our newsletter (only if you opt in — you can unsubscribe at any time)
To improve our website and customer experience

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We share information only with service providers that help us operate our business:

Shopify — processes orders and payments
Vercel — hosts our website
Clerk — manages administrative authentication

Cookies & Local Storage

We use localStorage to maintain your shopping cart between visits. We do not use third-party tracking cookies. Essential cookies may be set by our hosting and authentication providers to enable core functionality.

Data Security

We implement industry-standard security measures including HTTPS encryption, secure HTTP headers, and restricted access to personal data. Payment processing is handled entirely by Shopify and is PCI-DSS compliant.

Your Rights

You have the right to access, correct, or delete your personal information. To make a request, contact us at our contact page or email us at lakeeffectsurfshop@gmail.com.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

If you have questions about this privacy policy, please contact us.

Lake Effect Surf Shop
Milwaukee, WI
lakeeffectsurfshop@gmail.com
(414) 210-5901