WILOHA
Wisconsin + Aloha.
Jake Bresette coined it. A portmanteau.
A state of mind.
Not irony. Not costume.
A reminder that culture doesn't belong to a coastline.
Wiloha is the Midwest answer to surf mythology.
It's freshwater stoke and lake-born pride.
It's the Wisconsin wave.
WILOHA COLLECTION
Shop the originals.
IN THE WILD
Community photos of Wiloha worn everywhere.
