Terms of Service

Last updated: February 24, 2026

Acceptance of Terms

By accessing and using lakeeffectsurf.com (the “Site”), you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use the Site.

Services Description

Lake Effect Surf operates an online retail store selling freshwater-surf-inspired apparel and accessories. We also provide editorial content including surf forecasts, storm logs, guides, and community features related to Great Lakes surfing culture.

Orders & Payments

All purchases are processed through our Shopify-powered store. Prices are listed in USD. We reserve the right to modify pricing at any time without prior notice. Orders are subject to availability and confirmation.

Shipping & Returns

Shipping times and rates vary by destination. If you are not satisfied with your purchase, please contact us within 30 days of delivery. Items must be unworn and in original condition for a return or exchange.

Intellectual Property

All content on the Site — including text, images, graphics, logos, photography, video, and design — is the property of Lake Effect Surf Shop and is protected by United States copyright and trademark laws. You may not reproduce, distribute, or create derivative works from our content without prior written permission.

User Content

By submitting content through our contact form, newsletter signup, or community features, you grant Lake Effect Surf a non-exclusive, royalty-free license to use that content in connection with our services.

Limitation of Liability

Lake Effect Surf provides the Site and its content on an “as is” basis. We make no warranties, expressed or implied, regarding the accuracy, completeness, or reliability of any content. To the fullest extent permitted by law, Lake Effect Surf shall not be liable for any indirect, incidental, or consequential damages arising from your use of the Site.

External Links

Our Site may contain links to third-party websites (e.g., social media platforms). We are not responsible for the content or privacy practices of these external sites.

Governing Law

These terms are governed by the laws of the State of Wisconsin, United States, without regard to its conflict of law provisions.

Changes to These Terms

We reserve the right to update these Terms of Service at any time. Changes will be posted on this page with an updated revision date. Continued use of the Site after changes constitutes acceptance of the revised terms.

Contact

If you have questions about these terms, please contact us.

Lake Effect Surf Shop
Milwaukee, WI
lakeeffectsurfshop@gmail.com
(414) 210-5901